CREATIVE GUTTER
has been delivering exceptional quality services since 1984 for all of your gutter needs
CLIENT OVERVIEW
Industry: Gutters and Downspouts
Client: Creative Gutter
Services We Provided:
The Obstacle
Creative Gutter approached us to build them a beautiful website that was incredibly user-friendly that would also simultaneously drive more traffic. They were looking to generate a heavy flow of leads every single day in a highly competitive industry.
The Solution
- Built a stunning custom UI/UX designed website
- Implemented a Local SEO strategy based on market research, competition as well as in-depth keyword research
- Our team crafted top-tier content
- Assisted in providing additional copywriting on the website
- Optimized the website by implementing SEO titles, meta descriptions, and H1s
Layout and Visual Design
Website Design and Development
Creative Gutter had a very old website prior to requesting a brand-new custom website from us. We took the good aspects of their old site and completely redesigned and developed a new custom WP website with specific CTA’s, new site structure, new GEO pages, a new sitemap, new images, and much more.
HOW WE GOT GOING
We started out by sketching wireframes of each individual page of the website and the different sections. This provided us with a visual for how we could create a sleek UX for the website. With the infrastructure solidified – we were then able to create the most vital element of the website – the UI.
OUR WEB DESIGN PROCESS
Our expert designers made certain to craft and design a cutting-edge website that was sure to make the brand standout
1 - Brainstorm & Conceptualize
We go through an extensive communicative process initially to ensure that we have an understanding of exactly what you want. We set expectations right away.
2 - Design Outline
We build an interactive mock-up of your new website so that you can get a visual before we begin the development process.
3 - Development
Once you have approved the mockups, we begin developing your new site on our own private server so you can see the site live during the process and approve page-by-page.
4 - Deliver
We run live tests before publishing your website to ensure that all aspects are performing properly (forms, shopping carts, etc.). Then we GO LIVE with your new site!
Organic Growth
SEO
Initially, the client did not have any onsite optimization after we ran our website assessment. They had never conducted SEO and therefore, did not have any allocated keywords or backlinks either. Obviously, both are extremely essential to any SEO campaign and successful digital marketing for lead generation. Based on our initial analysis and the client’s goals of needing new leads daily, we created a 6-month local strategy targeting 4 cities surrounding Creative Gutter’s office so that we could target specific audiences that needed their services. We selected high search volume keywords that had relatively low competition and started creating content, such as articles, blogs, onsite content and optimizing the meta. We created new GEO pages for each city that we were targeting. We then created a strong backlink profile, which is a very underrated aspect that gets overlooked in some SEO campaigns. We focus a lot of our attention on our client’s backlink profiles because we increase our client’s domain authorities quickly, which directly correlates to quicker ranking increases, which generates more traffic and inevitably more leads. We generated 3-4 leads per day (90+ leads per month). The client is extremely pleased with their ROI.
SEO Keyword Example
Keyword: Box Gutters Dallas Tx
Benchmark: #4 Ranking on Google
Result: #1 on Google Locally in Dallas, Tx
Timeline Accomplished: 6 Months
OUR SEO PROCESS
Our team SEO comprised of SEO experts, elite copywriters, brilliant content creators, and methodical strategists delivers industry leading results
1 - Research
We conduct thorough market and competitor analysis to determine where your business currently stands with search engines.
2 - Strategize
We determine exactly what your goals are (leads, sales, ROI) and create a full 6-12-month ongoing strategy based on factual data that will outline the exact methods we will implement to attain your goals.
3 - Implementation
We implement our custom SEO strategies using various proven methods that have given us a 96% retention rate with our clients over the years.
4 - Optimize, Monitor & Test
We are constantly creating new content, backlinks, improving technical SEO, monitoring our keyword rankings, traffic, lead generation, and sales to ensure maximum success for your brand.
PAID GROWTH
PPC SEARCH ADS
Creative Gutter wanted to supplement their SEO campaign with a PPC Search campaign. So, our media buying team went to work on market and keyword research to drive quick and exceptional results. In 6 months, we increased their clicks, impressions, total conversions, and conversion rate.
INCREASING BRAND AWARENESS
PPC DISPLAY ADS
Creative Gutter wanted to increase their brand awareness and drive more traffic to their website. So, our media buying team put together a display campaign by doing thorough market research to see which websites would be most effective for our display ad. In 6 months, we increased their clicks and impressions.
OUR PPC PROCESS
We have an industry leading PPC team who deliver real results and not a bunch fluff
1 - Research
We conduct thorough market and competitor analysis to determine where your business will gain the most market share within your industry's digital landscape.
2 - OPTIMIZE, MONITOR & TEST
We bid on keywords, optimize for high quality scores, improve controllable metrics (such as CTR, CPA, and overall daily spend), while monitoring traffic, lead generation and sales.
